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The Canucks for Kids Fund dedicates resources to assist charities who support children’s health and wellness, foster the development of grassroots hockey, and facilitate and encourage education in British Columbia.



The business environment continues to change and today an integral part of a company’s success relies on their investment in e-commerce. Investments in e-commerce offer a way to cut costs and expand markets. A passion of mine is sports. Therefore my individual project will deal with the sale and exchange of tickets to sporting events and concerts in Vancouver, B.C.
My family’s business was able to get season tickets for the Vancouver Canucks this year. But with everyone’s busy schedule, it is hard to attend every game. As a result, we either end up giving away the tickets or sell them. We normally sell the tickets on craigslist because of its popularity and its reach to the market. But with its popularity, it means more people selling tickets. Users often post their tickets several times a day, as a result the item you just posted is now on the third page and not as many people are looking at it. The market size of Canuck fans is tremendous and still continues to grow. The Vancouver Canucks have had 198 consecutive sell-outs at General Motors which solidifies the size of their fan base. The tickets are valued at $200 for the pair per game. The tickets on my website will be slightly marked up by $15-20 a ticket. However, this additional money will be donated to the Canuck for Kids Fund. I feel because of this more people are likely to buy from my website than craigslist and ebay, where people mark up their tickets by a lot more to make personal gains. Another inconvenience we faced while using craigslist was the hassle of meeting up with people. Purchasers from the website will be required pay to using pay pal or can pick up tickets at our coffee shop in Burnaby. My mom and sister often did not feel comfortable nor safe meeting up with random people from craigslist. By using pay pal has a payment method, it will eliminate this problem. If we sell tickets to 15 games, we will make back $3000. And if the tickets are marked up $15 each, a total of $450 will be donated to Canucks for Kids Fund. In addition to Vancouver Canuck games, my website will sell tickets to concerts and other sporting events. One of the perks of having season tickets is that you are given presale offers to concerts and other sport events. If I feel that the concert will be a sell-out and if there’s money to be made on reselling the tickets, I will go ahead and purchase the tickets and post them on my website. This is where I hope to make some revenue for myself. My business will use the Virtual Merchant Model and a Community Model.
Through the use of my website, I will be able to cut costs. I will no longer have to drive out to downtown and waste gas to meet customers. I will also be able to expand markets; I will use word of mouth and facebook to advertise my website. When I was younger, I wasn’t able to afford to go to hockey games, with my website I hope to cater to the needs of those individuals who are passionate about hockey but cannot afford scalpers ridiculous prices. Everyone should be able to experience and enjoy the Canucks play live.